Damon Shrauner

Senior Sales Consultant

Senior Sales Consultant
VP

Damon's Blog Posts

Hello. Let me tell you what I am about.

I have been in the Food Service Equipment industry since 1994. Early in my career I developed the understanding that it is not about me or what I myself will gain; but what I could do to support the livelihood of everyone that I help along the way. The best money you will ever spend is the money spent buying the right item the first time around and I for one take this to heart and will never lead a client astray. That being said, I will not always tell you what you want to hear, but I will always tell you what you need to know so you can make the best decision for your business.  If I do not have the answers to all your questions I know where to get them, so you can rest easy knowing you had all the information you needed to make the best decision for you.

Skills:

  • Market analysis
  • Product placement
  • Project Management
  • Sales

Positions:

  • VP on B2B sales

Damon's Blog Posts

A Guide to Creating a Child-Friendly Restaurant

A Guide to Creating a Child-Friendly Restaurant

Many food service establishments are becoming family-friendly to welcome customers of all ages. While changing your restaurant’s concept may come with some risks, the rewards may be worth it when it comes to becoming child-friendly. Read our guide for the most successful tips to serve guests with children at your establishment.

The Top 10 Food Trends of 2022

The Top 10 Food Trends of 2022

From healthy food choices to local produce and booze-free liquor, 2022 is all about celebrating health and we are here for it! Take a look at the top ten emerging food trends for 2022.

Your Food Business Opportunity is Closer Than You Think: Embracing Cloud Kitchens

Your Food Business Opportunity is Closer Than You Think: Embracing Cloud Kitchens

Do you aspire to become a successful food entrepreneur but do not have sufficient funds to give wings to your dreams? A ‘Cloud Kitchen’ is the answer to your problem. Cloud kitchens are virtual kitchens that do not have a dine-in facility and provide only food deliveries. 

A Guide to Owning a Profitable Restaurant

A Guide to Owning a Profitable Restaurant

Is food your love language? Want to be a restauranteur but don't know where to start? Learn about the most profitable types of restaurants from this guide.

What is Pectin & What is Pectin Made Of?: Understanding the Plant-based Gelling Agent

What is Pectin & What is Pectin Made Of?: Understanding the Plant-based Gelling Agent

The article covers questions such as what is pectin made of, and what is dry pectin, and also entails the differences between pectin and gelatin to clear any confusion between the two widely used thickening agents.

Your Guide to Opening a Successful Bakery

Your Guide to Opening a Successful Bakery

Passionate about baking? Turn your passion into a profitable business. Bakeries are all the rage today with their unique menus, interior, food, and service. 

Slicing it Right: An Expert’s Guide to Using a Pastry Cutter

Slicing it Right: An Expert’s Guide to Using a Pastry Cutter

Every piece of kitchen equipment has a unique use. Tools such as pastry cutters make it easy for chefs to mix ingredients. Investing in a quality pastry cutter can help you improve customer service and the efficiency of your kitchen.

A Guide to Cooking the Best Steaks in Town!

A Guide to Cooking the Best Steaks in Town!

Steak is a favored dish by people all around the world. It is often used as the primary ingredient in many recipes. Be it grilled or pan-fried, different types of steaks and their cuts bring a certain relish and quality to the food served. 

Turning the Tables: Implementing Effective Table Turnover Practices

Turning the Tables: Implementing Effective Table Turnover Practices

Trying to increase the rate of turning the tables at your restaurant can be a complex problem. With increased costs and the necessity to recover from pandemic losses, more establishments are forced to improve their tables’ turnover rates now more than ever.

Luxury & Class: A Simple Guide to Different Types of Caviar

Luxury & Class: A Simple Guide to Different Types of Caviar

Caviar is one of the most sought-after dishes in the fine-dining world, and the demand for it remains consistently high. Due to its rarity and high demand, caviar can be highly-priced and remains an offering that’s considered a luxury item. 

Walk-in Freezer Floors: Why Do You Need Them?

Walk-in Freezer Floors: Why Do You Need Them?

Walk-in freezers and walk-in freezer floors are an indispensable part of foodservice businesses. Walk-in freezers provide safe storage of food products. Most walk-in floors are designed to prevent mold and bacterial formation. Highly insulated walk-in freezer floors also save energy and electricity bills.

Deep Frying Essentials: Best Oil to Fry Fish in

Deep Frying Essentials: Best Oil to Fry Fish in

The type of oil used for frying fish can determine its taste and texture. Choose cooking oils with a high smoke point for deep-frying fish. Opt for neutral-flavored cooking oil like peanut oil, canola oil, safflower oil, sunflower oil, or coconut oil.

What is Pinsa?: Your Guide to Understanding Pizza’s Healthier Alternative

What is Pinsa?: Your Guide to Understanding Pizza’s Healthier Alternative

While pizza remains one of the most popular exports from Italy to the world, it has a healthier, possibly more delicious cousin that dates back to imperial Rome. The pinsa, as it’s called, is a different take on traditional pies and has just begun gaining popularity outside of Italy.

A Comprehensive Guide to Baking Tools and Equipment

A Comprehensive Guide to Baking Tools and Equipment

Baked food is a mainstay in several food service establishments. Ensuring your baking section is well-stocked will help you prepare quality loaves of bread, bake delicious cakes, and line your displays with irresistible muffins & cookies.

Farm-Raised Vs. Wild-Caught Fish: The Essential Differences Between the Two

Farm-Raised Vs. Wild-Caught Fish: The Essential Differences Between the Two

Farm-raised fish are commercially grown on farms. On the other hand, wild-caught fish are caught in natural environments. The diet of wild-caught fish is more versatile than farm-raised fish.

Molecular Gastronomy: Definition, Techniques, and Examples

Molecular Gastronomy: Definition, Techniques, and Examples

Molecular gastronomy is a progressive cuisine that is essentially a blend of science and the art of cooking. In molecular gastronomy, the chemical and physiological changes are used efficiently to create contemporary dishes.

What is a Micro Market?: Everything You Need to Know

What is a Micro Market?: Everything You Need to Know

Micro markets are a renewed take on the self-service and vending machine model, enhancing the number of options available and providing consumers with healthier options to choose from.

Digital Expansion: Your Guide on How to Set Up Online Ordering for Restaurants

Digital Expansion: Your Guide on How to Set Up Online Ordering for Restaurants

Managing restaurants with online orders has become an important part of the restaurant industry following the pandemic. Setting up an online ordering process allows for greater engagement with both existing and potential customers, enabling you to expand your market and reach.

A Safe Method for Cooling Food: The Two-Step Cooling Process

A Safe Method for Cooling Food: The Two-Step Cooling Process

Restaurants are busy places and the chefs are engaged in a lot of prep work before they begin serving customers on a given day. This involves preparing and storing certain varieties of food for busy periods.

All-round Refrigeration: A Comprehensive Guide to Walk-in Freezers

All-round Refrigeration: A Comprehensive Guide to Walk-in Freezers

Walk-in freezers and refrigerators are some of the most important cold-storage units for commercial food businesses. They offer economical and efficient storage options for businesses looking to store large quantities of produce, meat, dairy, and other perishable products.